Welcome to Love Alfa - the trading name for Second City Motor Company. We are a leading UK & Ireland Alfa Romeo Specialist, providing a wide range of pre-loved and Limited Edition Alfa Romeo models. Nationwide delivery!

We continue to be open for business at our 'Covid Secure' Oldbury showroom. Join us, scrolling through the website and rekindle the romance of driving. We would love to see you, but would strongly recommend that you make an appointment to view and test drive a vehicle, as we will be observing strict social distancing on our premises, with only one social group at a time within the showroom.

ALFA ROMEO BRERA 2.2 JTS S PRODRIVE (Limited Edition 65/500) 3dr Coupe, 58/2008

£11,995 - SOLD

ALFA ROMEO BRERA 3.2 V6 S JTS PRODRIVE (Limited Edition 498/500) 3dr Coupe, 59/2009


ALFA ROMEO GIULIETTA 1.6 JTDM-2 120 Super [NAV] [Start/ Stop] 5dr Hatchback, 66/2016


ALFA ROMEO GIULIA 2.0 TB 200 Super [Start Stop] 4dr Saloon, 17/2017


ALFA ROMEO 159 2.0 JTDM 16V 170 TI (Turismo Internazionale) 5dr Sportwagon, 12/2012


ALFA ROMEO SPIDER 2.2 JTS Limited Edition 2dr Convertible, 08/2008

£9,995 - SOLD

ALFA ROMEO SPIDER 1750 TBi 200 [BOSE] 2dr Convertible, 10/2010


Alfa Romeo Giulietta 2.0 JTDM-2 150 Sportiva NAV [Start Stop] 5dr Hatchback, 64/2014


ALFA ROMEO 159 2.0 JTDM 16V 170 TI (Turismo Internazionale) 4dr Saloon, 11/2011


5 Star Google review

"Enthusiastic, knowledgable and helpful.

Great service and after sales. Best place to buy or sell and Alfa."

Jill Bagnall, Shropshire

5 Star Autotrader review

"Excellent service and advice.

Delighted with he service I received. The team were very helpful and knowledgable and keen to understand what I was looking for from a car. I was encouraged to test drive several cars to determine petrol v diesel, manual v automatic plus various engine sizes. I am confident that with Second City advice I made the right decision with my purchase and LOVE MY CAR! Thank you guys."

Alison D, Worcestershire

5 Star Google review

"If only all car dealerships were this good.

Cannot fault any aspect of the service I've received from Tobin on the two occasions I've been to Lovealfa, a genuinely lovely guy to deal with, very fair part ex price on both occasions, and stunning cars in stock, all prepared to an extremely high standard. No pressure whilst browsing and allowed plenty of time for a decent test drive."

Alexandra Gregory, Herefordshire

5 Star Autotrader review

"If your an Alfa head like me get yourself there an absolute joy to deal with no pressure to buy, but once you see the quality of the cars in stock you you'll be going home with one. Best experience I've ever had buying a car nothing was to much trouble these guys know there stuff when it comes to Alfa's you won't be disappointed!"

Craig E

5 Star Autotrader review

"But an Alfa Romeo with confidence.

I had good fun selecting my Alfa 159 sport wagon from the many available, the cars are immaculately presented, test drives available with no fuss, and friendly service, my buy includes a five star AA warranty which gives peace of mind."

Christopher S, Cornwall

5 Star Google review

"A great experience all round!

Bought my first Alfa (a Limited Edition 159) back in April and couldn't be happier. Andy's advice on purchasing the right car was honest and helpful and the after sales support is excellent. Highly recommended."

Jason Church, Staffordshire