Welcome to Love Alfa - the new name for Second City Motor Company. We are a leading UK & Ireland Alfa Romeo Specialist, providing a wide range of pre-loved and Limited Edition Alfa Romeo and Abarth models, nationwide.

Opening hours - Monday to Friday, 10am to 6pm, Saturday 10am to 5pm

We are currently in the process of moving to new business premises on the Sandwell Business Park, Unit 2, Elm Court, Crystal Drive, Oldbury, B66 1RB, therefore please call to ascertain which site models of interest are currently stored.


ALFA ROMEO MITO 1.4 TB MultiAir 135 Sportiva [Start Stop] 3dr Hatchback, 14/2014

£6,995

ALFA ROMEO GIULIA 2.2 TD 180 Speciale [Start Stop] 4dr Saloon, 17/2017

£19,650

ALFA ROMEO SPIDER 3.2 V6 JTS Q4 2dr Convertible, 08/2008

£13,995

ALFA ROMEO SPIDER 2.2 JTS Limited Edition 2dr Convertible, 08/2008

£11,995 - SOLD

ALFA ROMEO BRERA 2.2 JTS S PRODRIVE (Limited Edition 248/500) 3dr Coupe, 58/2008

£7,495

ALFA ROMEO GIULIA 2.2 TD 180 Super [Start Stop] 4dr Saloon, 66/2016

£14,950

ALFA ROMEO GIULIETTA 2.0 JTDM-2 150 QV Line NAV [Start Stop] 5dr Hatchback, 65/2015

£9,995

ALFA ROMEO GIULIETTA 1.4 TB MultiAir 170 QV Line NAV [Start Stop] 5dr Hatchback, 15/2015

£10,495 - SOLD

5 Star Google review

"Enthusiastic, knowledgable and helpful.

Great service and after sales. Best place to buy or sell and Alfa."

Jill Bagnall, Shropshire

5 Star Autotrader review

"Excellent service and advice.

Delighted with he service I received. The team were very helpful and knowledgable and keen to understand what I was looking for from a car. I was encouraged to test drive several cars to determine petrol v diesel, manual v automatic plus various engine sizes. I am confident that with Second City advice I made the right decision with my purchase and LOVE MY CAR! Thank you guys."

Alison D, Worcestershire

5 Star Google review

"If only all car dealerships were this good.

Cannot fault any aspect of the service I've received from Tobin on the two occasions I've been to Lovealfa, a genuinely lovely guy to deal with, very fair part ex price on both occasions, and stunning cars in stock, all prepared to an extremely high standard. No pressure whilst browsing and allowed plenty of time for a decent test drive."

Alexandra Gregory, Herefordshire

5 Star Autotrader review

"If your an Alfa head like me get yourself there an absolute joy to deal with no pressure to buy, but once you see the quality of the cars in stock you you'll be going home with one. Best experience I've ever had buying a car nothing was to much trouble these guys know there stuff when it comes to Alfa's you won't be disappointed!"

Craig E

5 Star Autotrader review

"But an Alfa Romeo with confidence.

I had good fun selecting my Alfa 159 sport wagon from the many available, the cars are immaculately presented, test drives available with no fuss, and friendly service, my buy includes a five star AA warranty which gives peace of mind."

Christopher S, Cornwall

5 Star Google review

"A great experience all round!

Bought my first Alfa (a Limited Edition 159) back in April and couldn't be happier. Andy's advice on purchasing the right car was honest and helpful and the after sales support is excellent. Highly recommended."

Jason Church, Staffordshire